Copywriting and UX writing
Whether you want to refresh your website, brochures, menus or newsletter, you’re after fresh ideas on how to present your business or you need a UX writer for better SEO and user experience, I’m happy to talk more.
Client: The Travel Concept
Worked closely with agency owners to hit the right tone for their independent business.
Branded content
There’s an art to writing effective sponsored/branded content and advertorials so it’s transparent, informative and meets the client’s brief. Happy to consider one-off features as well as longer-term contracts.
Client: Columbia Sportswear
Tight deadlines no issue when creating this branded content campaign on Adventure.com
Features
While I’ve been mainly writing about travel in recent years, I’ve been a feature writer for over 20 years, and have written about money-saving, careers/worklife, relationships, historical/cultural angles, and health.
Sample work: Click here
Features on Adventure.com, The Independent, Evening Standard, NatGeo Traveller and more.
Talks, panels and workshops
If you’re after someone to talk about/chair debates on travel writing, pitching, remote working/WFH, solo travel, travel journalism, cultural issues and diversity in travel writing in a fresh, lively, non-clichéd way, get in touch.
Solo Travel panel: Destinations Show-Wanderlust
Travel pitching workshop: Adventure Travel Film Festival
Other skills
I’ve used over 20 CMS systems from custom-made to WordPress, can create newsletters in MailChimp, manage social media sites, check and interpret site analytics, and create content plans and strategies in a managing editor capacity. Am tech-savvy and attend regular training courses via the NUJ such as podcasting, Google News Lab, and basic video editing.
Case Studies
Columbia Sportswear
In 2020, I worked to tight deadlines with National Parks UK and Columbia Sportswear on a new ‘Diversity in the outdoors’ campaign, resulting in branded content about Glasgow hikers Boots and Beards and award-winning charity programme Street Elite that helps young people find work through sport and mentoring.
The Travel Concept
When the owners of this boutique travel agency asked me to refresh and write fresh copy for their company website, it was a chance to revamp their look and improve the user experience. From navigation and usability to tone and content, we worked together to create a website that represented their ethos and their product.
If you want to work together, feel free to get in touch.
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“If there’s a book you really want to read but it hasn’t been written yet, then you must write it.”
Toni Morrison
Meera Dattani | Journalist, editor and copywriter 