What I can do

Copywriting and UX writing

Whether you want to refresh your website, brochures, menus or newsletter, you’re after fresh ideas on how to present your business or you need a UX writer for better SEO and user experience, I’m happy to talk more.

Client: The Travel Concept
Worked closely with agency owners to hit the right tone for their independent business.

Branded content

There’s an art to writing effective sponsored/branded content and advertorials so it’s transparent, informative and meets the client’s brief. Happy to consider one-off features as well as longer-term contracts.

Client: Columbia Sportswear
Tight deadlines no issue when creating this branded content campaign on Adventure.com

Features

While I’ve been mainly writing about travel in recent years, I’ve been a feature writer for over 20 years, and have written about money-saving, careers/worklife, relationships, historical/cultural angles, and health.

Sample work: Click here
Features on Adventure.com, The Independent, Evening Standard, NatGeo Traveller and more.

Talks, panels and workshops

If you’re after someone to talk about/chair debates on travel writing, pitching, remote working/WFH, solo travel, travel journalism, cultural issues and diversity in travel writing in a fresh, lively, non-clichéd way, get in touch.

Solo Travel panel: Destinations Show-Wanderlust
Travel pitching workshop: Adventure Travel Film Festival

Other skills

I’ve used over 20 CMS systems from custom-made to WordPress, can create newsletters in MailChimp, manage social media sites, check and interpret site analytics, and create content plans and strategies in a managing editor capacity. Am tech-savvy and attend regular training courses via the NUJ such as podcasting, Google News Lab, and basic video editing.
Case Studies

Columbia Sportswear

In 2020, I worked to tight deadlines with National Parks UK and Columbia Sportswear on a new ‘Diversity in the outdoors’ campaign, resulting in branded content about Glasgow hikers Boots and Beards and award-winning charity programme Street Elite that helps young people find work through sport and mentoring.

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The Travel Concept

When the owners of this boutique travel agency asked me to refresh and write fresh copy for their company website, it was a chance to revamp their look and improve the user experience. From navigation and usability to tone and content, we worked together to create a website that represented their ethos and their product.

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If you want to work together, feel free to get in touch.


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“If there’s a book you really want to read but it hasn’t been written yet, then you must write it.”
Toni Morrison
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